Growth tactics: onsite crushing in the GCC

A very interesting interview with MB Area Manager for Middle East Mr. Zakaria Jbairi.

PMV: What is your role at MB? Zakaria Jbairi: As area manager at MB, it's my responsibility to develop and maintain strong working relationships with dealers across the Middle East. My job also involves seeking out business opportunities in the region.

PMV: How's business? ZJ: Things are going well. During recent years, our priority has been to create a dealer network that is able to cover the Middle East. This represents the first phase of our regional strategy, and it's almost complete. We are now beginning to focus on the second phase, working side-by-side with our partners to spread the word about our products. MB crusher buckets represent a relatively young technology in this region, so it's vital that we communicate the benefits that they offer effectively.